A FOREWORD FROM:

Curaeted Socials.

In a digital landscape where algorithms dictate visibility and trends change with the swipe of a thumb, we chose to spell “Curaeted” with an extra ‘e’ because sometimes, the unexpected detail makes all the difference.

That extra ‘e’ represents everything we stand for: the extra effort, the elevated approach, and the essential understanding that social media isn't just about posting content; it's about cultivating experiences that resonate.

This perspective is rooted in our three cultural pillars:

  • We create connections, not just content. Every caption, comment, and campaign is crafted with the understanding that real people are on the receiving end. People who crave authenticity in a filtered world.

  • We care intensely about your brand's success. This isn't just another account to us; it's a commitment. We celebrate your wins, solve your challenges, and treat your social presence with the same passion you bring to your products.

  • Whether art directing a photoshoot remotely or fine-tuning your content calendar, we're never satisfied with “good enough.” We continuously refine, improve, and elevate because your brand deserves nothing less.

From fashion houses to lifestyle startups, local boutiques to global labels, we're transforming digital presence into digital purpose, one carefully and brilliantly curaeted feed at a time.

With intention and imagination,

CS

“The future of branding isn’t loud, it’s curaeted”
— merja iileka

A NOTE FROM THE FOUNDER:

Meet Merja,

With over 15 years of experience in media, I bring a unique perspective to social media that few others possess.

My journey began in a newsroom where I fell in love with impactful storytelling, before establishing a successful fashion photography business that taught me the power of visual communication. As former Chairperson of the Fashion Council of Namibia, I witnessed firsthand how aesthetics and strategy must dance together to create lasting brand impact.

After relocating to Portugal, I recognised a troubling pattern: extraordinary brands with compelling stories were getting lost in digital noise, failing to connect with their audiences online.

This insight inspired Curaeted Socials – not just another social media service, but a strategic partnership for brands seeking authentic digital presence. I don't approach social media as a checklist of posts to schedule, but as a canvas for building your brand legacy with intention and precision.

Your brand deserves more than generic content. It deserves a social presence that reflects your hard work. Let me transform your social media from a source of stress into your most powerful business asset.