A FOREWORD FROM:

Curaeted Socials.

In a digital landscape where algorithms dictate visibility and trends change with the swipe of a thumb, we chose to spell “Curaeted” with an extra ‘e’ because sometimes, the unexpected detail makes all the difference.

That extra ‘e’ represents everything we stand for: the extra effort, the elevated approach, and the essential understanding that social media isn't just about posting content; it's about cultivating experiences that resonate.

This perspective is rooted in our cultural pillars:

  • We prioritise connection over automation. Every caption, comment, and campaign is crafted with the awareness that real people, not algorithms, are on the receiving end. People who crave authenticity in a filtered world.

  • We’re deeply invested in your brand’s success. You’re not just another account; you’re a commitment. We celebrate your wins, tackle your challenges, and bring the same passion to your social presence that you bring to your products.

  • Whether directing a photoshoot remotely or fine-tuning your content calendar, we're never satisfied with “good enough.” We refine, improve, and elevate because your brand deserves nothing less.

  • we operate without geographical constraints, seamlessly collaborating across borders and time zones. Though rooted in Portugal, we bring diverse international perspectives to each project, adapting our approach to different markets and cultural contexts.

From fashion houses to lifestyle startups, local boutiques to global labels, we're transforming digital presence into digital purpose, one carefully curaeted feed at a time.

With intention and imagination,

CS

“The future of branding isn’t loud, it’s curaeted”
— merja iileka

A NOTE FROM THE FOUNDER:

Meet Merja,

With over 15 years of experience in media, I bring a unique perspective to social media that few others possess.

My journey began in a newsroom where I fell in love with impactful storytelling, before establishing a successful fashion photography business that taught me the power of visual communication. As former Chairperson of the Fashion Council of Namibia, I witnessed firsthand how aesthetics and strategy must dance together to create lasting brand impact.

After relocating to Portugal, I recognised a troubling pattern: extraordinary brands with compelling stories were getting lost in digital noise, failing to connect with their audiences online.

This insight inspired Curaeted Socials – not just another social media service, but a strategic partnership for brands seeking authentic digital presence. I don't approach social media as a checklist of posts to schedule, but as a canvas for building your brand legacy with intention and precision.

Your brand deserves more than generic content. It deserves a social presence that reflects your hard work. Let me transform your social media from a source of stress into your most powerful business asset.