Jacquemus' 'A Table' campaign: A feast for the senses in fashion advertising
By Merja Iileka
‘A Table’ campaign (Jacquemus/Lauren Bamford)
Jacquemus' latest campaign for the Le Chouchou collection, titled 'A Table,' represents a departure from conventional advertising, leaning more towards a sensory art experience than traditional marketing.
In this visual masterpiece, words take a backseat, and the narrative unfolds through art direction and visuals alone.
‘A Table’ campaign (Jacquemus/Lauren Bamford)
Jacquemus teased us with the intriguing message on their Instagram page: "Your favorite dish is now available." This statement accompanied a carousel of images from the campaign, captured by the talented Lauren Bamford. Bamford has a way of skillfully integrating fashion into everyday items, transforming candles, earphones, vacuum cleaners, soaps, and even fruits and vegetables into works of art.
‘A Table’ campaign (Jacquemus/Lauren Bamford)
The brilliance of 'A Table' lies in its ambiguity. It invites viewers to engage their imagination and interpretation. Is Jacquemus suggesting that they are the cherry on top, the exquisite finishing touch to any ensemble? Could they be conveying that Jacquemus epitomizes taste and elegance? The beauty of this campaign lies in its open-ended storytelling, allowing the audience to draw their own conclusions.
‘A Table’ campaign (Jacquemus/Lauren Bamford)
In essence, 'A Table' transcends fashion; it is an experience, an invitation to savor the sensory feast that is Jacquemus. And yes, if it isn’t already clear, Jacquemus ATE!